Sunday, October 15, 2006

Mobile Number Buggriation

Our belov├ęd Telecoms Regulation Authority has just announced that we have until December to sort out our mobile phone books. Currently, all mobile numbers in the UAE have the prefix '050'. If you are calling a mobile number from another local mobile, you can drop the prefix. But from December, that prefix must be dialled. Partly this is because Itisalot is running out of capacity on 050, and they are going to introduce 056 if they get any new subscribers. And of course, du will need a prefix of its own.

I met somebody who works for du the other day. The conversation went something like this:
du guy: Hi, my name is zzz and I work for du, and that's all I'm going to say about that.
me: So I'm hearing that du could use another year or two before they launch?
du guy: zzzzip.
me: ??
du guy:

Hmm. I actually sent an email to du at the end of September, explaining that I had been under the impression they would launch by the end of September and wondering what was actually happening. Sadly I have not had a reply yet. Neither has 7Days, who were getting themselves into a bit of a strop about it a while ago. Anyhoo, the current zeitgeist says they'll get something on the market by the end of this year. But really they'll need two or three years to get their act together. I'm disappointed by the current radio silence: they started off well, but have been completely absent recently. This does not inspire confidence.

Ho hum.

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Blogger nzm said...

Yup, yup, yup.

About 4 months ago, DU held a promotional breakfast thingy at Chandelier at Dubai Marina.

It was a pantomime watching them all try to get the signage organised - you've never seen so much effort go into trying to get 3 roll-up, self-standing displays upright and in position. Plus, they failed, as the signs kept falling over!

It was probably a parody of their competence and ability!

10:34 pm  
Blogger Dubai Sunshine said...

Apparently it's happening by end of year...

But I do understand them wanting to make sure everything's in place before they do launch. EVERYONE is anticipating du's next move right now, and they really can't afford to mess up....

11:44 pm  
Blogger Keefieboy said...

NZM: we lurve pantomimes!
Sunshine: I know it's a mammoth task, truly ginormous, but I think du knows that too and they need to keep the public updated. It's like trying to start 4 businesses at once - landline phones, mobile phones, interweb, telly. I don't expect them to launch them all at the same time, but at least they could say what order it'll happen in.

Doesn't atually bother me that much, I'm outta here next July so it probably wouldn't make sense for me to switch to du (but don't tell Itisalot).

11:51 pm  
Blogger Omni said...

Here in SoCal, they keep re-zoning area codes to introduce new ones; it's a real pain.

7:43 am  
Blogger Gautam said...

Do you think they would adopt the scheme where the service provider gives you a phone free with the subscription ?That would be AWESOME!!

9:59 am  
Blogger elle said...

I suppose they would be running out of numbers seeing as a lot of people have more than one number. I wonder what happens when they all ring at the same time :)

1:05 pm  
Blogger Haroun El Poussah said...

Du is one of my customers and they keep telling me that they are scheduled to start, officially, in December. Rumour is April

1:02 pm  

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