Is Our Food Killing Us?
The report is assuming that people buy fresh veg and meat from their local supermarket, and cook it themselves. I think this still happens in some households. But in other households, the pattern might be to buy heavily-processed food in the form of 'ready meals' from the supermarket, supplemented by grease-soaked take-aways from the likes of MuckDonalds, KFC etc.
Things are probably different here. We get stuff from all over the world, but I will usually buy locally-grown vegetables. And eggs. The eggs you get here are just 'eggier' than English eggs.