Risking Death to Get a Job
The first challenge, apart from the taxi drive to get to The Manor, was to walk a 3 inch wide plank connecting two hot-air balloons at 10,000 feet above the ground. If you screwed up by touching the safety rope twice, you had to go back to the first balloon and then climb a rope ladder to the top of it, where you would have fictitious tea with Sir R.
It's entertaining stuff, and the prize offered is a high-powered job in the Virgin empire. I wonder how many of Branson's existing execs could or would do some of the stunts these wannabes are doing?