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Sunday, July 03, 2005

Jumeirah What?

There was a time when Jumeirah was about 5 miles of coastal strip to the west of Dubai Dry Docks. Then it became extended halfway to Jebel Ali when the Chicago Beach Hotel was demolished and replaced by Jumeirah Beach Hotel. (Chicago Beach was so named because in the 1960s it was the home of Chicago Iron and Steel Company). And extended some more when the Jumeirah Palm Island was announced. This Palm is actually near Mina Seyahi, about 20 miles away from the 'real' Jumeirah.

Now Jumeirah is spreading across the world. The holding company that owns the Burj Al Arab, Jumeirah Beach Hotel, Emirates Towers Hotel and some other properties in Dubai, as well as two hotels on London (the Carlton Towers and the Lowndes), is undergoing a re-branding exercise. It is changing its name from 'Jumeirah International' to 'Jumeirah'. And it expects to own 50 properties worldwide in the near future. All will be branded as 'Jumeirah This or That'.

So does that mean the Jumeirah Beach Hotel will become Jumeirah Jumeirah Beach Hotel? I ask only for information.

3 Comments:

Anonymous Anonymous said...

Big up Keefieboy!

Excellent blog! Just a quick one to add to the Jumeirah Beach's origin - It was, as u correctly mentioned, called Chicago Beach because of a CBI (Chicago Bridge and Iron) project site.

It was the site where the first Oil Pressure Vessle was floated out to sea (I think it was called a Hortonsphere - kinda like a hemisphere with a pipe on top). The occasion was a big deal in those days - lotsa media coverage, etc. - {if u ever catch the excerpt on tv (one of the arabic channels 'cause 33 is too busy copying MBC2) its amazing to see the late Sh. Rashid (Sh. Mohd.'s father) in his younger years in humble attire!}

Keep blogging!

1:32 pm  
Blogger secretdubai said...

And another nice factoid: Pier Chic, the seafood restaurant at the end of the pier at the Al Qasr, Madinat Jumeirah, is a deliberate reference to the Chicago Beach villa development that used to be there.

In fact it's the same pier that was at Chicago Beach before before - they had to rebuild/strengthen/extend/improve it - but the location is identical.

1:56 pm  
Blogger Askari said...

Damn! I was pushed off that very pier by Kevin Noonan in 8th grade (back in 1981)!!!

5:37 pm  

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