Now Jumeirah is spreading across the world. The holding company that owns the Burj Al Arab, Jumeirah Beach Hotel, Emirates Towers Hotel and some other properties in Dubai, as well as two hotels on London (the Carlton Towers and the Lowndes), is undergoing a re-branding exercise. It is changing its name from 'Jumeirah International' to 'Jumeirah'. And it expects to own 50 properties worldwide in the near future. All will be branded as 'Jumeirah This or That'.
So does that mean the Jumeirah Beach Hotel will become Jumeirah Jumeirah Beach Hotel? I ask only for information.