I've just noticed that this 'ere blogthingy has a Google Page Rank of 4/10! Last time I looked it was 0/10. Possibly 1% of the people on the planet know what I'm on about here. But I'm in the Search Engine Optimisation biz, so it matters to me. It means that my blog has acquired an amount of weight that Google gives my site when people are searching for something. Because of this 'weight', my blog will appear higher up the list of results if your search terms are looking for things that Google has indexed from my blog.
So, whoop-di-doo! Crack open the Vimto!